The Challenge Manto AI is a revolutionary new tool for corporates’ HR professionals : A SaaS platform which uses machine learning technology to deliver customized explainable prediction models on employee turnover. The founders needed a MVP prototype to approach investors and potential customers.
The Solution The design uses patterns such as dashboards, tables and master-detail views, along with unique solutions for drill-in filtering and notifications. Chatbot, charts and data visualizations included.
My Role Lean & agile UX & UI process: starting with in-depth interviews, through deciding on a main concept and ending with detailed UI design.
The Result It took a month to establish an operateable, impressive MVP. The company is about to close the 1st round of investment in the near future (fingers crossed!)
The Challenge Tel Aviv is a big metropolis with many challenges. The municipal hotline is telephonic. Long waiting times and lots of navigation menus makes it unefficient.
The Solution A new application designated solely for reports on problems and hazards in the urban space. The app uses existing technologies and creates "shortcuts" in reporting: using GPS to mark a place, using the camera to record and track, and more.Rating Gamification encourage application use.
My Role Designing the visual language, which includes illustrations, icons, and animated elements. Those visuals goes hand in hand with the laid back microcopy .
The Result The Tel Aviv Municipality strengthens its status as the leading city in Israel with advanced digital services. From the resident side, It reinforces the community spirit. The hotline makes reporting accessible to new audiences and helps the municipality echieve better service to residents.
The Challenge NVC (“Network Visibility Controller system”) is a centralized managements application to operate the performance of business-critical devices and applications. The client wanted to gather many features and abilities to a new system, and requested a fresh UX and UI approach so to stand out and become a market leader.
The Solution The design includes various visibility states: topology, graphs, tables, groups and detailed device view. The user can switch between states and stay in context with real-time editing & monitoring. A big challenge was the zoom in and out ability, from a whole network view to the single port view. Another challenge was designing the edit pane which enables intuitive drag-and-drop-to-canvas editing.
My Role Designing from scratch a new interface. Following complex UX protocols. Designing detailed UX. Creating a unique, distinctive look & feel.
The Result An expert system with a fresh look and intuitive operation.
From a Personal Point of View Imanaged a long-distance project successfully (The company is based in the US). The result came out exactly as we wanted, thanks to the numerous QA iterations I had with the talented front-end developing group. I accumulated knowledge and understanding of the professional area of the networking systems.
The Challenge Yellow is a chain of convenience stores located in gas stations. Yellow wished to increase its marketing potential by establishing a client loyalty club.
The Solution The app is dedicated to Yellow's client loyalty club, offers advanced paying methods and discount . After a simple registration process, one becomes a member, enjoys benefits and accumulate money for future use. The overall approach is light and fun. Yellow's brand character - the goat - animates the flow. A bold and vibrant icon system accompany the tongue-in-the-cheek microcopy.
My Role Creating the Brand’s Character - the Goat, and the overall visual language of the interface, which includes extensive use of icons illustrations.
The Result The app was praised as one of the best commercials apps in Israel. The advertising campaign, which received tremendous exposure in a variety of platforms, is based on the graphic language I created.
In collaboration with: Meirav Frosh Hananya, Shira Hiltsh @ Aman UI&Design 2018
LEUMI BANK App
The Challenge Bank Leumi is a leader in digital banking services in Israel. His app was the first of its kind in the market and was highly acclaimed. After two years in the air, it was time to make improvements (based on insights and feedback), and add new services.
The Solution Expanding an existing app while maintaining the look & feel of the product. Using the existing GUI and enriching the experience with additional components gamification and fun illustrations.
My Role “The owner" of the product. Working hand in hand with the client. From detailed UX design and microcopy, to the interface design and illustrations.
The Result Upgrading the app and increasing its presence in the market.