I am a skilled illustrator, with background in graphic design and fine arts.
Creator of brand characters, visual languages and custom icons.
Being able to add more character to my designs is one of my favorites!
The Challenge
Yellow is a chain of convenience stores located in gas stations. Yellow wished to increase its marketing potential by establishing a client loyalty club.
The Solution
The app is dedicated to Yellow's client loyalty club, offers advanced paying methods and discount . After a simple registration process, one becomes a member, enjoys benefits and accumulate money for future use. The overall approach is light and fun. Yellow's brand character - the goat - animates the flow. A bold and vibrant icon system accompany the tongue-in-the-cheek microcopy.
My Role
Responsible to the overall visual language of the interface, including the brand’s character, icons & illustrations.
The Result
The app was praised as one of the best commercials apps in Israel.
Yellow launched a national advertising campaign, which received tremendous exposure in variety of platforms, and was based on the graphic language I created.
In collaboration with:
Meirav Frosh Hananya, Shira Hiltsh
@ Aman UI&Design 2018
The Challenge
Tel Aviv is a big metropolis with many challenges. The municipal hotline is telephonic. Long waiting times and lots of navigation menus makes it unefficient.
The Solution
A new application designated solely for reports on problems and hazards in the urban space. The app uses existing technologies and creates "shortcuts" in reporting: using GPS to mark a place, using the camera to record and track, and more.Rating Gamification encourage application use.
My Role
Designing the visual language, which includes illustrations, icons, and animated elements. Those visuals goes hand in hand with the laid back microcopy .
The Result
The Tel Aviv Municipality strengthens its status as the leading city in Israel with advanced digital services. From the resident side, It reinforces the community spirit. The hotline makes reporting accessible to new audiences and helps the municipality echieve better service to residents.
Google Play
In collaboration with:
Meirav Frosh Hananya
@ Aman UI&Design 2018